Building Thriving Work Teams

Cloverleaf is automated coaching technology based on data from popular assessments like Enneagram, 16-Types, Disc, and Strengthsfinder. By giving daily coaching, team members understand themselves and learn to work better with their managers and teammates.

At Cloverleaf, I built the marketing process and flows for enterprise demand generation and for Product Led Growth through free trials. During my time at Cloverleaf, we grew enterprise pipeline over 2X and reached over 1 Million Cloverleaf users.

My Projects

Won the prestigious Inc. Best Workplaces award in 4 categories.

Led the website redesign to create unique user journeys for each of the 4 customer targets and drive increased conversions for free trials and sales demos.

Appeared on the Cloverleaf podcast talking about how to build trust as a new leader.

Created a content series for New Managers to learn to coach and lead their teams. We had thousands of downloads and tens of thousands of YouTube views.

Joanna Harvey
Marketing Executive

Building Thriving Work Teams

My Projects

Won the prestigious Inc. Best Workplaces award in 4 categories.

Led the website redesign to create unique user journeys for each of the 4 customer targets and drive increased conversions for free trials and sales demos.

Appeared on the Cloverleaf podcast talking about how to build trust as a new leader.

Created a content series for New Managers to learn to coach and lead their teams. We had thousands of downloads and tens of thousands of YouTube views.

I created partnerships with influencers like Frank James and HR Manifesto.

Hundreds of thousands of people have searched "Dread Work". I wrote the article that Google search ranked #1 organic for that term.

Podcast

Building Thriving Work Teams

My Projects

Won the prestigious Inc. Best Workplaces award in 4 categories.

Led the website redesign to create unique user journeys for each of the 4 customer targets and drive increased conversions for free trials and sales demos.

Appeared on the Cloverleaf podcast talking about how to build trust as a new leader.

Created a content series for New Managers to learn to coach and lead their teams. We had thousands of downloads and tens of thousands of YouTube views.

I created partnerships with influencers like Frank James and HR Manifesto.

Hundreds of thousands of people have searched "Dread Work". I wrote the article that Google search ranked #1 organic for that term.

Podcast

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